Wie man ein SEO-Audit in 11 einfachen Schritten durchführt mit Checkliste

And can be done manually or with the assistance of a website crawler, depending on the size of your site. Content is the backbone of any website, so it’s a must for auditing. They have a clear menu at the top, images, and a block-like orientation that separates the different sections of their site.

A technical audit assesses your website from a technical SEO standpoint. It can involve searching for duplicate content on your site or broken links that direct users to 404 error pages. When it comes to SEO audits, technical audits are the standard. It evaluates keyword usage, content quality, and internal linking.

On-page analysis

• You’ll need a few essential tools to perform a thorough website audit.
• Prior to starting with an SEO audit checklist, you need to set up analytics tools.
• With Screaming Frog, you can analyze up to 500 URLs (if you have more than 500 URLs, you’ll need to purchase a Screaming Frog license).
• An SEO audit identifies problems that prevent pages from appearing in search results.
• You should use the HTTPS version because it encrypts data between your server and users’ browsers—improving security, user trust, and even (possibly) giving you a slight rankings boost.

Besides identifying these issues, WebFX will provide recommendations on how to fix them. GTMetrix is a web performance testing platform that provides insights into how well a website loads and offers actionable recommendations on how to optimize it. SE Ranking is a comprehensive SEO platform that offers a range of tools to help businesses optimize their online presence.

Search Statistics

But it does give a better user experience by catering to different users who consume content in different languages. If there are no robots meta tags on the page, search engines consider that as index, follow, meaning that they can index the page and crawl all links on it. From this, the audit tool creates an in-depth report on everything it finds to help you identify and fix any issues that are hindering SEO Anomaly your site’s performance. Keyword Rank Checker gives you the ability to get instant access to any domain’s ranking keywords. These can provide invaluable insights into CRO and other website improvements, especially those that would have positive SEO effects.

Page quality

A professional enterprise SEO auditor reviews the existing URLs and identifies how to fix mistakes and optimize dynamic URL generation for future pages. We’ll provide you with a detailed SEO audit proposal, outlining your websites biggest SEO challenges and solutions to fix them. If you have a current website but are unsure of how the website is set up to perform for SEO, it may make sense to have an SEO audit completed. An audit can give insight into the challenges you’re facing, why you’re not achieving your SEO goals, and the strategies your competitors are using. We can also help you determine whether a website redesign or rebuild may be necessary to implement a successful ongoing SEO campaign.

Google search results come from its index, which is a database of hundreds of billions of webpages. Your pages need to be in this index to stand any chance at ranking. You’re unlikely to have a manual action unless you’ve done something drastically wrong. But it’s still important to check you’re not dead in the water before you even start. The audit can identify over 100+ issues, which can be overwhelming for beginners. So if you are new to auditing, I’d suggest focusing on the steps below rather than trying to fix all the issues one by one.